- Topic of the practice - SMS-ticketing is an alternative to the sale of tickets on the bus. The SMS ticketing system of De Lijn company has the important feature that no prior registration (which is a requirement of most other systems) is needed. All customers may use the distribution system at any time. Similar systems are in use in Helsinki (Finland) and in various cities in Sweden. De Lijn is the Flemish bus and tram company. They rolled out their new SMS ticketing service in February 2010. The De Lijn system permit travellers to buy tickets via SMS before they get on the bus.
- Location of the practice - Flanders/ Belgium
- Start date of the practice- September 2007
- Description of the practice- SMS ticketing was launched as a pilot project in September 2007 together with the phone operator Belgacom (Proximus) in the cities of Antwerp and Ghent. Based on the positive sales figures and the high degree of satisfaction of the users on the system, the project was successfully evaluated by De Lijn and Belgacom. Since February 2010 customers have been able to buy a ticket for the bus or the tram anywhere in Flanders by SMS. During the first month, they were already selling 1700 SMS tickets per day. In March, that increased to an average of 2200 tickets per day. So that’s a huge success. Demonstrably, demand for this service is driven by the customer. The relative share of SMS sales is increasing, and that is exactly what we wanted to achieve.
- Evidence of success - During the first month, they were already selling 1700 SMS tickets per day.
- Contact details to obtain further information - Filip Brutsaert, B-2800 Mechelen. Tel. 003215440939, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. Fax 003215440998